Question:
>> When was the last time you visited a museum? Do you remember which museum you visited?
To measure American attitudes towards museums, Thinkwell Group [www.thinkwellgroup.com]—an esteemed global experience design and production agency that creates engaging museum exhibits and cultural attractions for 21st century visitors—surveyed 1,000 Americans about their museum-going habits. Key findings include:
*** THINKWELL NATIONAL MUSEUM DAY SURVEY ***
(survey of 1,000 Americans, conducted on April 14, 2017)
>> 1 IN 10 AMERICANS HAVE NEVER BEEN TO A MUSEUM
58% of Americans go to a museum less than two times a year. 24% go once every 6 months, while another 24% only go once a year. 10% say they’ve never been to a museum.
>> MEN AND WOMEN HAVE DIFFERENT TASTES IN MUSEUMS
Men say their favorite type of museum is historical (30%), while women say it’s an aquarium (25%).
>> 1 IN 5 AMERICANS ARE MORE LIKELY TO VISIT MUSEUMS WITH THEIR CHILD
Other factors that make Americans more inclined to visit museums are the weather (19% are more likely to go during summer) and technology (8% would visit if the museum incorporated AR or VR elements).
>> AMERICA’S TOP 5 FAVORITE TYPES OF MUSEUMS
#1: Aquarium (24%)
#2: History (22%)
#3: Science (16%)
#4: Natural history (12%)
#5: Art (10%)
Photo taken in the Newport Oregon Aquarium; by Marvin G. Kellar
